4/0

Print term referring to 4-Colors printed on 1 side and 0 Colors printed on the other, also called single sided printing.

4/4

Print term referring to 4-Colors printed on 1 side and 4- Colors printed on the other, also called double sided printing.
 

Aqueous Coating

A water based coating applied after printing to provide a high-gloss surface that is resistant to dirt and fingerprints.

Basis Weight

Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade. 

Bi-fold

An Eversole Design folding option the involves folding the sheet exactly in half. For example a bifolded 8.5 x 11 sheet will have a finished dimension of 8.5 x 5.5.

Bleed

An extra amount of printed image which extends beyond the rim edge of the sheet or page, allows for full color printing right to the edge of the finished piece.

Bond

A grade of durable writing, printing and typing paper that is erasable and somewhat rigid.

Caliper

Thickness of paper, usually expressed in thousandths of an inch.

 CMYK

Abbreviation for cyan, magenta, yellow, black. The four ink colors used in four-color process printing.

Coated Stock

Any paper that has a mineral coating applied after the paper is made, giving the paper a smoother finish.

Color Separating

The processes of separating the primary color components (CMYK) for printing.

Cover Paper

Term applied to a variety of papers used for covers of catalogs and booklets.

Crop

To reduce the size of an image.

Cyan

A shade of blue used in four-color process printing. The C in CMYK.

Density

The degree of tone, weight of darkness or color within a photo or reproduction measured by a densitometer.

Die Cutting

The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.

Digital Proof

Color separation data is digitally stored and then exposed to color photographic paper creating a picture of the final product before it is actually printed with ink.

Dot

The smallest individual element of a halftone.

Dull Finish

A semi-gloss finish on paper that is less glossy than gloss and more than matte paper.

Font

The characters which make up a complete typeface and size.

Four-color Process

Printing process that uses a layering of the four primary ink colors (cyan, magenta, yellow, black) to produce color images

Full Bleed

A design the incorporates the entire page surface and appears to fall off the edge of the page.

Ganging

The combining of two or more different printing projects on the same sheet of paper.

Gate Fold

The gate fold is often used for menus and brochures. The succession of message presentation is more dramatic than with the Two Parallel Fold.

Gripper

A series of metal fingers that hold each sheet of paper as it passes through a printing press.

Gripper Edge

The side of a piece of paper held by the gripper fingers as it passes through a printing press. Nothing can be printed in this area.

Gutter

A blank space or margin between components on a printed piece or press sheet.

Half Fold

The half fold is commonly used for brochures and greeting cards. For a picture, see our Paper Folding Options Page.

Hard Proof

A proof on paper or other substrate, distinguished from a soft proof which is an image on a video display terminal screen.

Imposition

The correct sequential arrangement of pages that are to be printed, along with all the margins in proper alignment, before producing the plates for printing.

Jog

To vibrate a stack of finished pages so that they are tightly aligned for final trimming or binding.

Linen

A paper that emulates the look and texture of linen cloth.

Lithography

The process of printing that utilizes flat or curved inked surfaces to create the printed images.

Loupe (loop)

A small magnifier used to observe the details on a printed sheet.

Magenta

One of the four process colors, or CMYK, the M is for magenta. Magenta is a predominately red color with some blue. Magenta, cyan and yellow are also the three subtractive primary colors.

Matte Finish

Dull paper finish without any gloss or luster.

Offset Printing

The most commonly used printing method, where the printed material does not receive ink directly from a printing plate but from an intermediary blanket that receives the ink from the plate and then transfers it to the paper.

Offset Paper

A term for sometimes used for uncoated book paper.

Overrun

Quantities of sheets printed over the requested number of copies.

Perfect Binding

A binding process where the signatures of a book are held together by a flexible adhesive.

 Perfecting Press

A printing press that prints on both sides of a sheet in a single pass through the press.

PMS

The abbreviation of the Pantone Color Matching System.

Point

A measurement unit equal to 1/72 of an inch. 12 points to a pica, 72 points to an inch.

Premium

Any paper that is considered better than grade #1 by its manufacturer.

Pressure Sensitive

Self-adhesive paper covered by a backing sheet.

 Process Printing

A system where a color image is separated into different color values (cyan, magenta, yellow and black or CMYK) by the use of filters and screens and then transferred to printing plates and printed on a printing press, reproducing the original color image.

Register

The arrangement of two or more printed images in exact alignment with each other.

Register Marks

Any crossmarks or other symbols used on a press sheet to assure proper registration.

RGB

Color space commonly used for computer monitors. Divides color into the three primary light colors - red, green, and blue.

Right Angle Fold

A term that denotes folds that are 90 degrees to each other.

Saddle Stitch

In binding, to fasten a booklet by stapling it through the middle fold of the sheets.

Self-cover

Printed booklet or catalog where the same paper stock is used for the cover and the inside pages.

Smoothness

That quality of paper defined by its levelness that allows for pressure consistency in printing, assuring uniformity of print.

Stock

A term for unprinted paper.

Text Paper

A high quality light weight printing paper.

Tri-fold

This common fold, used for mailings and brochures, is much like a letter folded by hand for inserting in an envelope. The Tri-fold produces a self-contained unit, easily handled by automated envelope inserters. For a picture, see our Paper Folding Options Page.

U/V Coating

U/V stands for Ultra-violet. An Ultra-violet coating is similar to a aqueous coating in that it creates a premium glossy appearance while also protecting the piece from fading.

Yellow

One of the four process colors, or CMYK, the Y is for yellow.

 Z-Fold

The “Z” style offers an advantage for multi-page letters to be collated and hand inserted for mailing. Because the pages nest together, the letter is opened with the pages in sequence, however it tends to spring open and should be avoided when automated envelope inserting is used.